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Williamsburg - Monticello Marketplace

BikeBeat Williamsburg Monticello Marketplace

Williamsburg - Monticello Marketplace
4640-5 Monticello Avenue

Williamsburg, VA 23188



Monday ~ Friday 10am to 7pm

Saturday ~ 10am to 5pm
Sunday ~ 1pm to 5pm


Stop by and check out our selection of road, mountain, hybrid, kids and BMX bikes today!

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Meet Our Staff

Williamsburg Manager, Avanell Scales

Avanell Scales, Manager

Avanell has been with BikeBeat for ten years, last serving as the Assistant Manager of BikeBeat Yorktown. In addition to being one of BikeBeat's top assets, Avanell enjoys road, mountain, and cyclocross riding, and is a CAT Two racer on the Tradewinds Cycling Team. She currently holds the Virginia State BAR Champion Cyclocross title. She lives in Newport News with her husband, Chris.

Darren With His Cervelo S5 & Going Full Speed On His Trek Superfly FS XX1!

Darren Cox, Sales & Service

In charge of The Department of General Awesomeness at BikeBeat, Williamsburg, you won't find a more enthusiastic cyclist than Darren. An accomplished road, triathlon, mountain bike, and Xterra rider, Darren is the go-to guy to give you just the right advice to get you started on your next passion. A man who lives and breathes bikes, he knows his way around one, and can help you out with your mechanical needs as well. When he's not working, he is usually riding or racing, often with his wife, Helen.

Betsy Gates

Betsy Gates, Sales & Service

A customer favorite, Betsy has been with BikeBeat since "back in the days . . ."  She knows her way around a bike mechanically, but especially enjoys helping customers find the perfect bike to meet their riding needs, and making sure the bike and gear fit the customer perfectly. Betsy stays fit & energetic riding one of her two beautiful road bikes or practicing yoga.




Williamsburg Shop Rides

BikeBeat Saturday Shop Ride.

There are no recurring shop rides in Williamsburg at this time:  

BikeBeat Women's Ride Group

Join our Facebook community to meet other female cyclists, share ride information and skills, and organize group rides. Post your ride details and invite others to join! There is also great riding advice, articles, and information on riding opportunities for women. See our Facebook Group Page, (BikeBeat Women's Ride). Join the group to view information & receive updates. Sorry gentlemen, the BikeBeat Women's ride is a ladies only group.

 Click here to check for rides near other BikeBeat stores.

Events and Clinics

BikeBeat Williamsburg offers Get To Know Your Bike Nights twice a month March thru September, and once a month October thru February.  Classes are at 7pm.  Call ahead to be sure we have space, as we're limited to about 10 students.  Children 8 and up are welcome when accompanied by a parent.

Park Tool School




Park Tool School is a comprehensive course in bicycle repair and maintenance, complete with a Park Tool School Student Manual and Park Certificate of completion.  Meeting for two hours each Friday at 7:00 PM for four weeks, this in depth course will enable you to overhaul and maintain your own bike. Tuition is $140.00

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Prices are subject to change without notice on all items listed in our catalog. Not all items listed in our catalog are in-stock items.  All items can be purchased online for in-store pickup only. Please notify us of inaccurate/typo errors listed in our website.